Franchisee Training and Support

How we train and support our franchisees

How Our Franchisee Training Works

We're educators first. We love helping people learn how to do hard things. We do it every day in our music lessons. Our approach with franchisees is no different. It is our responsibility to deliver the effective and fun training necessary for our franchisees to own and operate successful Musicologie studios. Repetition and habit building is key to continued forward progress. Our franchisees are never done learning new things about their business, their teams, and themselves. And we're never done updating our systems and process, and teaching and coaching our franchisees.

Our training program is divided into four categories:

Online Pre-training. As soon as you sign your franchise agreement, we send you a series of online training courses. These courses are designed to familiarize you with Musicologie's culture, offerings, curricula, and operations.
In-Person Training. We'll invite you to spend a week at our home office in Columbus for in-person training. Every business, regardless of the product or service, has three core functions: Sales & Marketing, Finance, and Operations. We'll take you through each one the Musicologie way, with specifics like site selection and construction, and attracting and retaining teachers. You'll work directly with founders Joseph and Kay to understand every aspect of your new Musicologie business.
Opening Training. When your Musicologie is ready to open, we'll come to your studio for the grand opening and help you make sure everyone's performance is stellar.
Continuous Coaching. The opening of your Musicologie is not the end, it's the beginning! We'll have weekly touch points where we'll discuss KPIs, curricula updates, new marketing initiatives, and help you continuously tweak your approach for success in your market. You'll have access to our whole community of operators in our internal chat channels to ask for advice and help. You and your teachers are encouraged to attend our monthly teacher roundtables to address curricula questions and learn from seasoned Musicologie teachers.

A weekly owner touchpoint on Zoom. Matching shirt optional 😉

What Does Musicologie's Support Look Like?

Our job is to develop and continually updates the systems and processes needed to deliver Simply Delightful Music Lessons, and provide training and ongoing support for those systems and processes. Here's an overview of the elements of support we provide our franchisees:

Training Content

Online courses: Musicologie 101, Community Manager Training, MyMusicologie Training, Teacher Training, Programs training for Junior, Labs and RockStars
In-person/zoom training: Finances, Sales & Marketing, Operations
Manuals and Playbooks: 300+ pages of operations manuals and articles on everything from coaching a teacher to how to run a table event, to how to set up a PA system to how to find a social ambassador, site construction, marketing plans, and more
Continued support/training: weekly owner and CM meeting, Slack community for all questions: operations, customer service, technology, teacher management, etc

Technology

MyMusicologie: our proprietary software, scheduling, billing, staff, student and KPI management
Email/phone/text/CRM
Complete social media management software system
Email marketing software with templates and automation
Applicant recruitment and tracking software with prebuilt templates
Website with local search engine optimized pages
Customizable marketing templates/flyers and merch
Payroll support
Quickbooks chart of account set up

Teacher Recruitment and Training

Search engine optimized recruitment pages on musicologie.com
Job posting templates, onboarding documents
Interview questions with what to look for and red flags
Audition pieces and guides for individual instruments
Teacher review process to maintain performance standards
Teacher coaching process for an underperforming teacher
Certification Program that encourages continuing education and mentor/mentee relationships between teachers
Monthly roundtables for teachers on specific teaching topics

Marketing

SEO strategy and content, optimized for local studios
Complete digital ad management through our vendor
Maintain brand social media presence on instagram and facebook
Create and maintain customizable templates for flyers and social posts.
Brand portal for merchandise, curricula and physical marketing materials
Ongoing marketing calendar
120 day launch plan
Playbooks for local events, local social media, B2B partnerships and local PR

Real Estate and Construction

Demographic and site analysis
Playbook detailing real estate standards, buildout, equipment, decor, furniture and fixtures
Lease rider
LOI template

Curricula

Playbooks and training for all programs
RockStars curricula
Musicologie Junior - 100 weeks of class plans
Accelerated Labs - lesson books, games and supplemental materials
Instrument-specific recommended curriculum - many instruments already have a number of good curricula available (Alfred’s for piano, for example) with teachers who know and use them. We vet these curricula and provide a list of recommended curricula that teachers must choose from